Figiura

Figiúra™ is revolutionizing the bra industry by addressing the unique needs of the augmented breast community with innovative designs that offer lightweight comfort, functional support, and chic aesthetics. Holding a 'Patent-Pending' status and numerous trademarks, Figiúra™ is committed to excellence and innovation. The brand emerged from the realization that traditional bras often fail to meet the specific requirements of women with breast implants. Figiúra™ aims to fill this gap by creating bras that understand and celebrate unique body contours, empowering women to feel confident and supported. This brand not only provides practical solutions but also leads a movement towards inclusivity and comfort in the lingerie market.

Figiura, are volutionary brand in the intimate apparel industry catering to women undergoing breast augmentation, sought to establish itself as a beacon of inclusivity and comfort. The Figiura marketing agency, led by Jessica Johnson's visionary concept, embarked on a mission to strategically position the brand in the market. Through meticulous research and digital expertise, the goal was to create a compelling brand identity and launch a successfulKickstarter campaign, rallying support to bring Figiura's vision to fruition.